Happy Monday guys!
Below you’ll find a quick overview of what’s been happening in the AI industry since our last newsletter:
🧑💻 Codex Max Drops: OpenAI’s Most Engineer-Ready Model Yet
NEWS OVERVIEW:
OpenAI just introduced GPT-5.1 Codex Max, a coding-focused model built for long, structured engineering tasks—not just producing snippets. It uses a new “compaction” technique to keep massive contexts stable, supports multi-step workflows (planning → coding → debugging → reviewing), and now powers OpenAI’s updated coding tools. Early tests show big improvements in real-world software development scenarios.
Twitter tweet
WHY THIS MAY MATTER TO YOU:
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Agentic engineering becomes more realistic: The model can hold state and logic across long development loops.
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More reliable multi-file + dependency reasoning: Ideal for complex repos and multi-language ecosystems.
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Improved token efficiency: Lower cost for long reasoning sequences and extended tasks.
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Author’s note: I just realised that Codex Max keeping context across 20 files while I forget what I named my variables 😂 |
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Grok 4.1 Levels Up 🧠✨ — More Controlled, More Conversational
NEWS OVERVIEW:
xAI just dropped Grok 4.1, a refinement-focused upgrade aimed at making the model less chaotic, more thoughtful, and better at long conversations. The update introduces Thinking Mode for more deliberate reasoning, smooths out conversational tone, reduces hallucinations, and improves multi-turn context handling. Early tests show cleaner emotional flow, stronger creative writing, and fewer “wait… what?” logic glitches. In short: Grok grows up a bit.
WHY THIS MAY MATTER TO YOU:
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More reliable AI outputs → lower hallucination rates make it safer for real workflows.
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Better long-form interactions → ideal for customer support, research assistance, and multi-step tasking.
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Adds optional depth via Thinking Mode—great for when accuracy matters more than speed.
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Signals ongoing xAI push toward dialog-centric, user-friendly AI models.
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Author’s note: Grok 4.1 switching to Thinking Mode like… Grok becomes smarter and smarter 😂 |
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Gemini 3 Arrives 🌐🤖—Google Finally Has One Brain for Everything
NEWS OVERVIEW:
Google has unveiled Gemini 3, its first model built for full-stack ecosystem integration. Instead of flashy demos, this release focuses on consistency across Search, Workspace, the Gemini app, and developer tools—all powered by the same intelligence layer. The model brings stronger multimodal reasoning, steadier long-context performance, fewer factual slips, and new developer controls for reasoning depth and output styles. Gemini 3 isn’t meant to be a single feature upgrade—it’s Google’s move toward a unified AI foundation across its entire product suite.
WHY THIS MAY MATTER TO YOU:
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A single shared model = more predictable outputs across Google tools your team already uses.
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Better long-context reasoning helps with document-heavy workflows and step-by-step tasks.
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Enterprise teams get a clearer path to automation and scalable AI integration through Vertex AI.
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Author’s note: Gemini 3 got the whole Google family acting right for once 🎉 |
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How AI Is Reshaping Affiliate Marketing 🎙️🤖 — Insights from PMA research
OVERVIEW:
In a new episode of Unpacking AI on the ScaleYourWeb Podcast, host SYW digs into the state of affiliate marketing with Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). The conversation explores what the PMA actually does, how its member councils operate, Tricia’s go-to industry conference, and—most importantly—the PMA’s latest AI impact study. The episode highlights how AI is already transforming workflows, compliance, attribution, and the day-to-day realities of affiliate marketers.
WHY THIS MAY MATTER TO YOU:
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Find out what the PMA (Performance Marketing Association) is, what councils it includes, how many members it has, and more.
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What is the best conference for affiliate marketing specialists, and what is the PMA Member Mixer?
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The latest AI study offers actionable insight into how practitioners are adopting AI, from content generation, fraud detection, and more
That’s it for this week!
Stay tuned👋